The Future of New

More and more is demanded of projects in 2021. The classic parameters of project success – within scope, on time, on budget – is only one piece of what truly makes project success. Today’s project leaders must also address sustainability, complex business challenges, and the next wave of automation and information technology. The International Project Management Association’s Innovation and Change Conference 2021 brings together leaders from different disciplines to explore key questions around Design Thinking, Portfolios and Creativity. 

We are imagining the project of the future, the forces that will shape it, and the tools we will employ. As we look ahead, how can projects be a more perfect catalyst for innovation and change? What sorts of project leaders will survive and thrive in the coming era of perpetual change? How can today’s projects leaders manage transformation? Ultimately, what world do we want to create?

This half-day, virtual conference features three brilliant keynotes to discuss Modern Approaches to Design Thinking, Innovation as Stories: Creativity At Work, Building Innovation and Change Portfolios. 

Our panel will bring experts from IPMA Member Associations with case studies of how project teams are spurring innovation from around the world. And you will bring your worldview and experience. Together we will explore the pressing need for driving innovation and leading change.

Join us!

February 18, 2021
15.00-19.00 CET

Keynote Speakers

Real world, in-the-trenches experience from project managers leading real change and innovation. Hear case studies, explore risks and tradeoffs, and discover the common threads from innovators around the world.

The Guru


Michael Lewrick

Designing the Future: Leveraging Design Thinking in Projects

Join international bestselling author Michael Lewrick for an engaging discussion on The Future of Design Thinking. Design Thinking offers an actionable framework for digital transformation and a wide range of projects.  By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation.

The Disruptor


Susan Reed

Innovation Dos and Don'ts for Projects

Join innovation guru Susan Reed, for a deep dive into innovation good/better/best practices and how to leverage these within a project setting. In this engaging discussion, Susan will present the do’s and don’ts as well as practical techniques for improving the quality of innovation gleaned over decades of experience. Susan’s high success rate comes from the use of uncommon rules, including:

– Never start innovation with product ideas

– Forget skills-based or cross-functional teams

– Why portfolios and metrics drive better results

The Creator


David Dobkin

New Ways to Tell Old Stories: David Dobkin on Innovation in Hollywood

Join A-List Hollywood director David Dobkin for a special one-on-one interview with Tim Jaques, where David discusses movie making, the director’s role, and leveraging new technologies to tell age-old stories. David will talk us through his creative process and how he evolves an idea from conception to fully executed production. 

Panel Discussion:


Moderated by: Brigitte Shaden

Led by Brigitte Schaden, past Vice President, President and Chair of the International Project Management Association. The fast-paced panel will bring experts from IPMA Member Associations with case studies of how project teams are spurring innovation from around the world. And you will bring your worldview and experience. Together we will explore the pressing need for driving innovation and leading change.

Speaker Headshot_Martina Huemann

Panelist: Martina Heumann

Martina Huemann is a professor at the WU Vienna University of Economics and Business where she heads the Project Management Group in the Department Strategy and Innovation and is the Academic Director of the Professional MBA Program: Project Management. She has published widely in the fields of Project Management and Human Resource Management. For her Research on Human Resource management in Project-oriented Organisations, she received the IPMA Research Award 2015. In Austria she is board member of Projekt Management Austria (pma). Since 2018, Martina serves as Editor-in-Chief of the International Journal of Project Management, the prime academic journal in the Project Management. In 2020, she established the new open access journal Project Leadership and Society. She is founder and facilitator of enable2change a network of independent experts to translate strategy into action. Martina Huemann has more than 20 years of experience in research, teaching and consulting. In research as well as in consulting and teaching she believes in co-creation processes with practitioners and other stakeholders.

Speaker Headshot_Emma Arnaz-Pemberton

Panelist: Emma Arnaz-Pemberton

Emma is Director of Consulting Services for Wellingtone Project Management. She is a seasoned Project, Programme and Portfolio specialist with extensive experience in the change management industry with a particular focus on collaboration, PMO conception & strategy, method and capability development. Wellingtone Project Management is a full service PPM consulting, solutions and training company based in Windsor, Berkshire working with clients across the UK and Internationally.


Panelist: Susan Reed

Susan Reed is the founder and CEO of EdgeDweller, which for 30 years has transformed organizations and individuals through front-end innovation practices that are powerful, practical and proven. She and the team at EdgeDweller have helped launch more than 150 products and services for 122 brands representing more than 25 industries. 

EdgeDweller specializes in creating high impact programs for corporations, strategic business units, nonprofits, individuals and small groups. Reed is passionately committed to driving up profitability while sustaining high growth through insightful analytics and intentional creativity.  


Panelist: Prof. Dr. Daniel Baumann

Prof. Dr. Daniel Baumann worked for 25 years as a project, programme and project portfolio manager in research. He was executive director and president of the Swiss Project Management Association (spm) for 13 years. Since 2010 he is working at the Zurich University of Applied Sciences, first as Vice Director of the School of Life Sciences and Facility Management, and currently as Managing Director for the university’s strategic digital transformation initiative.

Daniel Baumann holds a PhD in natural sciences, a master’s degree in project management, is IPMA Level A and B certified and an accredited SDM/SKWM business mediator.



Speaker: Mladen Vukomanovic

Innovation in Projects 2021

Speaker: Tim Jaques

Keynote – Future of Design Thinking 

Speaker: Michael Lewrick

Keynote – Innovation Portfolios

Speaker: Susan Reed

Panel Discussion

Speaker: Panel

Keynote – Creativity and Stories

Speaker: David Dobkin

The Call To Action

Speaker: Tim Jaques

Who Should Attend?

This conference is designed for:


Business leaders


Project, Portfolio and Programme Managers

Innovation experts

Product managers and teams

Research and development teams

Why Attend?

Attending the IPMA SIG Innovation and Change Conference 2021 is a call to action to:

Get Inspired!

Real-life global experts and innovation leaders will surely get your inner-innovator inspired and ready to tackle new business challenges.

Share and Learn!

Panel discussions and case studies will give you a chance to dig deep into your own business experience and provide you with new insights.

Connect with Peers!

It’s not all work and no play – use the time you spend on our conference platform to check out the networking sessions, explore our virtual expo area and connect with your peers.

The Future of New

Register today and join us on February 18, 2021!

This conference is organized by:

IPMA is a federation of about 70 Member Associations (MAs). Our MAs develop project management competences in their geographic areas of influence, interacting with thousands of practitioners and developing relationships with corporations, government agencies, universities and colleges, as well as training organizations and consulting companies.

IPMA-USA is the United States member association of IPMA, the International Project Management Association. IPMA-USA is a US-based not-for-profit professional society dedicated to advancing the project management discipline. Soon after our founding, we aligned with IPMA to help meet our challenging goals. Working with our members and collaborating with other professional associations, we provide the leadership needed for both the professional growth of members and the competent practice of project management.

About IPMA SIGs:

The International Project Management Association Special Interest Groups (IPMA SIGs) are dedicated to exploring the world’s pressing challenges through the lens of project design and implementation. We are practically-minded and leverage real experience and academic research. The Innovation and Change SIG is designed to explore key questions around how projects, programs and portfolios can drive new business models, technologies, and ways of sustaining the world.

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